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3 kings : Diddy, Dr. Dre, Jay Z, and hip-hop's multibillion-dollar rise /

by Greenburg, Zack O'Malley [author.].
Material type: materialTypeLabelBookPublisher: New York : Little, Brown and Company, 2018.Edition: First edition.Description: xii, 307 pages, 8 unnumbered pages of plates : color illustrations ; 25 cm.ISBN: 9780316316538; 0316316539.Other title: Three kings.Subject(s): Diddy, 1969- | Dr. Dre, 1965- | Jay-Z, 1969- | Rap (Music) -- History and criticism | Rap (Music) -- Economic aspects | BUSINESS & ECONOMICS -- Industries -- Entertainment | BUSINESS & ECONOMICS -- Entrepreneurship | MUSIC -- Genres & Styles -- Rap & Hip Hop | Sound recording industry | Nonfiction | Criticism, interpretation, etc | Nonfiction
Contents:
The originators -- Writing on the wall -- Bad boys -- Studio gangsters -- Aftermath -- Fashion fortunes -- A fourth King? -- The beats generation -- Grape expectations -- Sound investments -- Ice in the winter -- State of the art -- Kings, queens, presidents, and precedents.
Summary: "Tracing the careers of hip-hop's three most dynamic stars, this deeply reported history brilliantly examines the entrepreneurial genius of the first musician tycoons: Diddy, Dr. Dre, and Jay-Z"--Amazon.com.Summary: Greenberg traces the careers of three of hip-hop's most dynamic stars: Diddy, Dr. Dre, and Jay-Z. In examining their entrepreneurial genius, he traces the journey of what is now the world's most influential genre-- and made three successful musicians into the three richest American musicians, period. -- adapted from jacket.
List(s) this item appears in: Black History Month
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Item type Home library Collection Shelving location Call number Status Date due Barcode
Books Books Altadena Main Library
Adult Collection Adult NonFiction 781.649 GRE (Browse shelf) Available 39270004761288

Enhanced descriptions from Syndetics:

Tracing the careers of hip-hop's three most dynamic stars, this deeply reported history brilliantly examines the entrepreneurial genius of the first musician tycoons: Diddy, Dr. Dre, and Jay-Z<br> <br> Being successful musicians was simply never enough for the three kings of hip-hop. Diddy, Dr. Dre, and Jay-Z lifted themselves from childhood adversity into tycoon territory, amassing levels of fame and wealth that not only outshone all other contemporary hip-hop artists, but with a combined net worth of well over $2 billion made them the three richest American musicians, period. Yet their fortunes have little to do with selling their own albums: between Diddy's Ciroc vodka, Dre's $3 billion sale of his Beats headphones to Apple, and Jay-Z's Tidal streaming service and other assets, these artists have transcended pop music fame to become lifestyle icons and moguls.<br> <br> Hip-hop is no longer just a musical genre; it's become a way of life that encompasses fashion, film, food, drink, sports, electronics and more - one that has opened new paths to profit and to critical and commercial acclaim. Thanks in large part to the Three Kings-who all started their own record labels and released classic albums before moving on to become multifaceted businessmen-hip-hop has been transformed from a genre spawned in poverty into a truly global multibillion-dollar industry.<br> <br> These men are the modern embodiment of the American Dream, but their stories as great thinkers and entrepreneurs have yet to be told in full. Based on a decade of reporting, and interviews with more than 100 sources including hip-hop pioneers Russell Simmons and Fab 5 Freddy; new-breed executives like former Def Jam chief Kevin Liles and venture capitalist Troy Carter; and stars from Swizz Beatz to Shaquille O'Neal, 3 Kings tells the fascinating story of the rise and rise of the three most influential musicians in America.

Includes bibliographical references (pages [265]-297) and index.

"Tracing the careers of hip-hop's three most dynamic stars, this deeply reported history brilliantly examines the entrepreneurial genius of the first musician tycoons: Diddy, Dr. Dre, and Jay-Z"--Amazon.com.

Greenberg traces the careers of three of hip-hop's most dynamic stars: Diddy, Dr. Dre, and Jay-Z. In examining their entrepreneurial genius, he traces the journey of what is now the world's most influential genre-- and made three successful musicians into the three richest American musicians, period. -- adapted from jacket.

The originators -- Writing on the wall -- Bad boys -- Studio gangsters -- Aftermath -- Fashion fortunes -- A fourth King? -- The beats generation -- Grape expectations -- Sound investments -- Ice in the winter -- State of the art -- Kings, queens, presidents, and precedents.

Table of contents provided by Syndetics

  • Foreword (p. xi)
  • Introduction (p. 3)
  • Chapter 1 The Originators (p. 13)
  • Chapter 2 Writing on the Wall (p. 37)
  • Chapter 3 Bad Boys (p. 60)
  • Chapter 4 Studio Gangsters (p. 83)
  • Chapter 5 Aftermath (p. 105)
  • Chapter 6 Fashion Fortunes (p. 125)
  • Chapter 7 A Fourth King? (p. 141)
  • Chapter 8 The Beats Generation (p. 162)
  • Chapter 9 Grape Expectations (p. 180)
  • Chapter 10 Sound Investments (p. 199)
  • Chapter 11 Ice in the Winter (p. 218)
  • Chapter 12 State of the Art (p. 234)
  • Afterword: Kings, Queens, Presidents, and Precedents (p. 249)
  • Acknowledgments (p. 253)
  • Giving Back (p. 256)
  • Cast of Characters (p. 257)
  • Notes (p. 265)
  • Index (p. 298)

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