3 kings : Diddy, Dr. Dre, Jay Z, and hip-hop's multibillion-dollar rise /Material type: BookPublisher: New York : Little, Brown and Company, 2018.Edition: First edition.Description: xii, 307 pages, 8 unnumbered pages of plates : color illustrations ; 25 cm.ISBN: 9780316316538; 0316316539.Other title: Three kings.Subject(s): Diddy, 1969- | Dr. Dre, 1965- | Jay-Z, 1969- | Rap (Music) -- History and criticism | Rap (Music) -- Economic aspects | BUSINESS & ECONOMICS -- Industries -- Entertainment | BUSINESS & ECONOMICS -- Entrepreneurship | MUSIC -- Genres & Styles -- Rap & Hip Hop | Sound recording industry | Nonfiction | Criticism, interpretation, etc | Nonfiction
|Item type||Home library||Collection||Shelving location||Call number||Status||Date due||Barcode|
|Books||Altadena Main Library||Adult Collection||Adult New Arrivals||781.649 GRE (Browse shelf)||Checked out||05/09/2019||39270004761288|
Enhanced descriptions from Syndetics:
Tracing the careers of hip-hop's three most dynamic stars, this deeply reported history brilliantly examines the entrepreneurial genius of the first musician tycoons: Diddy, Dr. Dre, and Jay-Z
Being successful musicians was simply never enough for the three kings of hip-hop. Diddy, Dr. Dre, and Jay-Z lifted themselves from childhood adversity into tycoon territory, amassing levels of fame and wealth that not only outshone all other contemporary hip-hop artists, but with a combined net worth of well over $2 billion made them the three richest American musicians, period. Yet their fortunes have little to do with selling their own albums: between Diddy's Ciroc vodka, Dre's $3 billion sale of his Beats headphones to Apple, and Jay-Z's Tidal streaming service and other assets, these artists have transcended pop music fame to become lifestyle icons and moguls.
Hip-hop is no longer just a musical genre; it's become a way of life that encompasses fashion, film, food, drink, sports, electronics and more - one that has opened new paths to profit and to critical and commercial acclaim. Thanks in large part to the Three Kings-who all started their own record labels and released classic albums before moving on to become multifaceted businessmen-hip-hop has been transformed from a genre spawned in poverty into a truly global multibillion-dollar industry.
These men are the modern embodiment of the American Dream, but their stories as great thinkers and entrepreneurs have yet to be told in full. Based on a decade of reporting, and interviews with more than 100 sources including hip-hop pioneers Russell Simmons and Fab 5 Freddy; new-breed executives like former Def Jam chief Kevin Liles and venture capitalist Troy Carter; and stars from Swizz Beatz to Shaquille O'Neal, 3 Kings tells the fascinating story of the rise and rise of the three most influential musicians in America.
Includes bibliographical references (pages -297) and index.
"Tracing the careers of hip-hop's three most dynamic stars, this deeply reported history brilliantly examines the entrepreneurial genius of the first musician tycoons: Diddy, Dr. Dre, and Jay-Z"--Amazon.com.
Greenberg traces the careers of three of hip-hop's most dynamic stars: Diddy, Dr. Dre, and Jay-Z. In examining their entrepreneurial genius, he traces the journey of what is now the world's most influential genre-- and made three successful musicians into the three richest American musicians, period. -- adapted from jacket.
The originators -- Writing on the wall -- Bad boys -- Studio gangsters -- Aftermath -- Fashion fortunes -- A fourth King? -- The beats generation -- Grape expectations -- Sound investments -- Ice in the winter -- State of the art -- Kings, queens, presidents, and precedents.
Table of contents provided by Syndetics
- Foreword (p. xi)
- Introduction (p. 3)
- Chapter 1 The Originators (p. 13)
- Chapter 2 Writing on the Wall (p. 37)
- Chapter 3 Bad Boys (p. 60)
- Chapter 4 Studio Gangsters (p. 83)
- Chapter 5 Aftermath (p. 105)
- Chapter 6 Fashion Fortunes (p. 125)
- Chapter 7 A Fourth King? (p. 141)
- Chapter 8 The Beats Generation (p. 162)
- Chapter 9 Grape Expectations (p. 180)
- Chapter 10 Sound Investments (p. 199)
- Chapter 11 Ice in the Winter (p. 218)
- Chapter 12 State of the Art (p. 234)
- Afterword: Kings, Queens, Presidents, and Precedents (p. 249)
- Acknowledgments (p. 253)
- Giving Back (p. 256)
- Cast of Characters (p. 257)
- Notes (p. 265)
- Index (p. 298)