Start a revolution : stop acting like a library /
by Bizzle, Ben; Flora, Maria.Material type: BookPublisher: Chicago : ALA Editions, an imprint of the American Library Association, Description: xii, 194 pages : illustrations ; 23 cm.ISBN: 9780838912676 (paperback : acid-free paper); 0838912672 (paperback : acid-free paper).Subject(s): Libraries -- United States -- Marketing -- Case studies | Libraries -- Public relations -- United States -- Case studies | Public libraries -- Information technology -- United States -- Case studies | Libraries and community -- United States -- Case studies | Craighead County and Jonesboro Public Library (Ark.) | Public libraries -- Arkansas
|Item type||Home library||Collection||Shelving location||Call number||Status||Date due||Barcode|
|Books||Altadena Main Library||Adult Collection||Adult NonFiction||021.7 BIZ||Available||39270003544909|
Enhanced descriptions from Syndetics:
"But this is how we've always done it " Objections to taking a fresh tack are about as common as budget shortfalls, and the two are more closely related than you might think. At the Craighead County Jonesboro Public Library in Arkansas, Bizzle and his colleagues defied common practices by using creative risk-taking in marketing and outreach to transform their library into a dynamic institution that continues to grow and thrive. Here they recount their story, sharing techniques for success alongside a provocative marketing philosophy that will spur libraries to move beyond their comfort zone.
Includes bibliographical references and index.
The Jonesboro story. The digital library ; Going mobile -- Crooked Valley Regional Library. Facebook ; Facebook advertising (or, How I learned to stop worrying and love Mark Zuckerberg) ; Marketing in the "real world" ; Making pretty pictures ; Convincing the decision makers ; Start your own revolution -- Appendix A. Twitter / by Ned Potter -- Appendix B. Pinterest / by Josh Tate -- Appendix C. More convincing the decision makers / by Carson Block.
Bizzle shows how successful libraries introduce new ideas into their presentations, web presence, and digital services. Marketing campaigns can be a challenge, and Bizzle shares universal concepts to promote a successful social media presence and increase community awareness of your library.-- (Source of description not identified)